Industries — Media & Streaming

Agentic AI for media and streaming.

Streaming lives or dies on personalization — the right title, for the right viewer, at the exact moment, across catalogs of hundreds of thousands of titles and millions of concurrent viewers. The Akka Agentic AI Platform runs that personalization in real time, at streaming scale.

5B/s
Tokens of real-time personalization
300K+
Titles in the catalog
40%
Lower cost per session
Why media is different

Personalized for every viewer, live.

Recommendations can't be pre-computed when viewing behavior changes by the second and the catalog runs to hundreds of thousands of titles. Personalization has to apply AI to live streams of viewing data, follow demand up and down, and do it at a cost per session the business can sustain.

  • Real-time or nothing. Viewing behavior shifts by the second — batch results are stale on arrival.
  • Catalog scale. Personalization spans hundreds of thousands of titles per viewer.
  • Viewership is elastic. Concurrency swings with releases and live events.
  • Engagement is revenue. Better matching grows watch time and addressable ad inventory.
The platform, applied to media

Built for streaming scale.

Real-time

Live personalization

Apply AI to live streams of viewing data and match each viewer to content without pre-computing results.

Elastic scale

Follows viewership

Automatic scaling matches capacity to live demand, so infrastructure follows viewers instead of running for peak.

Velocity

Ship personalization, not plumbing

Engineers focus on recommendation logic instead of infrastructure, shipping improvements continuously.

Efficiency

Lower cost per session

Serve individualized experiences at streaming scale while cutting the cost of each personalized session.

Governance

Transparent AI content and recommendations.

Media faces fast-moving rules on AI-generated content disclosure, recommendation transparency, and data use. Akka tracks 189 AI regulations worldwide, mapped to enforceable controls and monitored as they change.

AI governance

EU AI ActNIST AI RMFISO/IEC 42001

Content & transparency

EU AI Act Art. 50CA AB 2013synthetic-media disclosure

Data & consumer

GDPRCCPA / CPRA

Regional AI acts

Colorado AI ActTexas TRAIGAChina GenAIKorea AI Basic Act
Safe & governed by default

Control built into every agent action.

The same platform that personalizes at streaming scale keeps the agents on it safe and accountable — a real-time check on every action, and a record that holds up.

Guardrails

Block unsafe outputs

Runtime filters catch prohibited or unsafe content before an agent can act on it.

Sanitizers

Strip sensitive data

Personal and confidential data is automatically removed from what agents read and write.

Evaluations

Checked in real time

Every agent action is checked inline as it happens — pass, block, or flag — so an unsafe action never executes.

HITL / HOTL

People stay in control

High-stakes actions escalate to a person for approval, and halt switches let a human stop an agent instantly.

Testing gates

Proven before it ships

Scenario, replay, stress, and adversarial red-team tests gate every change before production.

Logging & retention

A record that holds up

Every decision is written to a tamper-evident, hash-chained log, retained for years with legal hold.

Use cases

Where agents act in media.

Personalization

Recommendations & personalization

Per-viewer title matching across the full catalog, in real time.

Discovery

Content discovery & search

Surface the right content the moment a viewer opens the app.

Advertising

Ad targeting & inventory

Grow addressable advertising inventory with real-time, individualized targeting.

Engagement

Real-time engagement

React to live viewing signals to keep viewers watching.

Analytics

Audience analytics

Understand audiences from live streams of behavior, not overnight batches.

Operations

Content operations

Automate metadata, tagging, and catalog operations at scale.

Proof

Media already runs on Akka.

Fox / Tubi · Streaming Entertainment

Every viewer personalized at streaming scale.

5 billion
tokens/sec of personalization
300K+
titles matched per viewer
development velocity

Fox runs its real-time content recommendation engine on Akka, pairing each viewer with the right title across a 300,000-title catalog — 40% lower cost per personalized session, and expanded advertising inventory.

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