Customer Story
How an AI revenue-optimization startup shipped a product-led growth platform in two months and scaled to dozens of paying customers — delivered and operated through Akka.
Coho AI built and launched its product-led revenue platform in two months instead of four to six, reaching market 75% faster than the alternatives it evaluated. A small team shipped a production system without managing infrastructure, then grew to dozens of paying customers and thousands of users within months.
Akka ROI Scorecard
faster to market. A four-to-six-month build became a two-month launch, with the production system delivered and operated for the team.
lower operating overhead. No infrastructure to provision, no boilerplate to maintain, and no dedicated operations hires to launch and run the platform.
growth in months — from launch to dozens of paying customers and thousands of users, on the same delivered system with no re-platforming.
Business outcome: dozens of paying customers acquired, two-month launch against a four-to-six-month estimate.
Coho AI set out to launch a product-led revenue-optimization platform with limited time and a small engineering team. The company planned to scale to dozens of customers and thousands of users within months of launch, which required a production-grade system, not a prototype.
Building that foundation the conventional way meant provisioning cloud infrastructure, writing operational boilerplate, and standing up the resilience and scaling machinery before any product work began. The internal estimate for that path was four to six months — time a startup competing for its first customers did not have.
Coho AI chose Akka: it defined the platform it needed, and a governed production system was delivered and operated on its behalf, running cloud-native services on AWS. The team wrote product logic instead of infrastructure code, and the system it launched on was the system it kept running as customers arrived.
This is the delivered-outcome path: specifications go in, and a governed production system comes out in weeks, fully operated — with clustering, resilience, durable state, and scaling handled so the application does not have to carry them.
Scale. Coho AI grew from launch to dozens of paying customers and thousands of users within months, absorbing that growth on the same delivered system with no re-platforming.
Real-time healthcare. Health professionals can instantly and securely discuss patients' cases and protocols with colleagues and peers through rich media messaging or voice and video calling without interrupting time-sensitive workflows.
Security and compliance. This solution maintains the highest of global standards and complies with the GDPR, E-Privacy, the NHS information governance, DCB 0129, ICO, ISO 27001, and NEN 7510, 7512, and 7513.
Cost to operate. Operating overhead ran 60% lower. With no infrastructure to provision and no operational boilerplate to maintain, the company launched and ran the platform without dedicated operations hires.
Speed to production. Time to market improved 75%. A build estimated at four to six months shipped in two months, delivered and operated end to end.
Business impact. "With Akka, we got to market 75% faster compared to other solutions we had considered," said Michael Ehrlich, Co-founder and CTO of Coho AI. The company converted that speed into paying customers in its first months.
Coho AI's platform decides how to grow revenue from each account, which is exactly the work agentic AI now does: an agent that analyzes user behavior in real time, identifies expansion and retention signals, and orchestrates the next personalized action — an in-product nudge, an upgrade offer, a monetization step. Through Akka Specify, that agent is specified as an outcome and delivered as a governed production system in weeks, fully operated, with durable state that survives failure and scale that holds as customers arrive.
The delivery path that put Coho AI in market in two months is the same path that builds and runs agentic AI today. Enterprises have a system delivered and operated through Akka Specify, or build directly on the Akka Agentic AI Platform. Both provide the production guarantees Coho AI launched on.
